Craig Root: Tasting Room Consultants

Craig Root and Associates

Craig Root and Associates offers cost-effective opportunities to increase profits and enhance the visitor experience.

We prefer to come to your visitor center to get you started or help you through the process of re-vitalizing your operation. However, we often provide our services by phone, email and fax all over the world. We can be reached by phone: 707 963-7589; fax 707 963-6009 or email:

You're not just selling wine;
You're also selling memories.

"When we remodeled our tasting room and created a new wine club, we used Craig Root's services. His vast experience was extremely helpful in terms of design review, staff sales training, management coaching, and the mechanics of a very successful wine club. I highly recommend Craig Root's consulting."

Lisa Heisinger, General Manager of DeLoach Vineyards

Hess tasting room

Craig Root in the News

Newspapers and business magazines in which Craig Root has been quoted
(related to tasting rooms):

Wine Spectator
Los Angeles Times
Wine Business Monthly
San Francisco Chronicle
Wines and Vines
Practical Winery and Vineyard
Bloomberg Financial Report